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uLab | PDA: Learning from Users | Designing with Users

What We Do

uLab | Participatory Design Associates helps web, software, mobile application, and consumer product developers understand more about their users to build better products.

We do it with conventional user research:

We also do it with radically efficient Participatory Design methods that make users part of the design team:

We help with facilities and video equipment for user research:

How We're Different

We're affordable

We charge far less for user research and user-centered design than many larger consulting and research firms.

Our mobile video equipment lets us conduct usability tests and other user research at your location, saving facility costs and travel time for observers.

For computer-based products, we can conduct inexpensive remote usability tests from any location with participants anywhere in the world.

We're efficient

Our methods provide user data when it can do the most to improve designs:

We communicate

We do thorough, careful interviews and observation in our research.

We prepare video highlights of research, which provide important details about users and their needs.

We're independent

If you hire outside developers, we can provide independent, impartial evaluations of their work.

Our Clients

Our clients include Adobe, Alcatel-Lucent, Applied Biosystems, Charles Schwab, Dun & Bradstreet, Ethnographic Research Inc., Fujitsu, Kodak, The Nielsen Norman Group, Palm, Pfizer, Sony, Stanford University, Sun Microsystems, Symantec, Thomson, VeriSign, The Walt Disney Company, Wells Fargo, and Xerox.

Our People

Before founding uLab | PDA, Mitchell Gass was a Director of Usability Engineering and User Research at the e-business consulting firm Scient. His more than 20 years of experience in high-technology firms include 11 years at Apple Computer and projects in their Advanced Technology Group. He has also worked for Lucent Technologies, Tandem Computers, and several Silicon Valley startups. He engages top freelancers for specific projects.

Contact Us

uLab | PDA
781 Ensenada Avenue
Berkeley, CA 94707-1843
+1 510 525-6864 voice
+1 510 525-4246 fax

Copyright © 2000-2007 uLab | PDA
Last modified: 22 July 2007